Although food and our food system is where much of my personal passion lies, we’ve been pulled to an opportunity outside of food. As we refined what was valuable about Foodtree for businesses, our focus increasingly became product, store and brand locators. As of today, Foodtree will become Brandtree. Brandtree is how you show shoppers where to find your brand and products. Our software still works amazingly well for food businesses, like Untamed Feast. You can see their location app here-http://untamedfeast.com/vendors
Visit http://www.brandtr.ee to learn about our next generation, mobile first software for store, brand and product locator marketing. Grow sales, streamline marketing and get actionable insight from embeddable software applications that showcase your company’s products. From the mobile web and your website to iPhone/Android apps and Facebook applications, Brandtree makes it easy to show shoppers where to find you.
If you have any questions, please feel free to contact me directly at anthony@brandtr.ee
Thanks, Anthony Nicalo | co-founder & CEO, ̶F̶o̶o̶d̶t̶r̶e̶e̶ Brandtree
QR codes continue to spark a bit of debate around their adoption in North America, but there is no doubt that their prevalence is rising. The trend is pronounced in Asian culture, and quite a bit of information can fit on these small codes so we expect to see their adoption increase in the West as well (this report indicates 1235% growth last year alone).
The last two weeks have seen a lot of buzz around Foodtree! Thank you to all the people who spent time talking with us and learning about the progress we’ve made as well as our plans for the future. In addition, big thanks to everyone who’s been so generously sharing these pieces with their friends and followers.
Below is a bit of round up on some of recent Foodtree coverage, all of which brings a unique perspective to what we’re up to. Enjoy!
CBC Morning Edition interviews CEO Anthony (at about 39:40)
Other social technologies Sugarsnap uses to do business are Twitter and Facebook, but Smart didn’t find true footing until he began working with Foodtree, he said.
“One of the nice things about Foodtree is that every time a user takes a photo related to food, they are able to post on Foodtree, as well as Twitter and Facebook,” he said. “We’re expecting to really leverage the richness of photos and accompanying stories to get more people engaged. We’re already seeing positive impacts.” – link
“The more people understand their food — where it’s from, who’s responsible for it and how it’s treated — the more power consumers have to make informed decisions,” Derek Shanahan said. “We are trying to change the idea that food is a commodity and to connect people who are eating the food with those producing the food.” – link
Grocery store in Vancouver will feature local produce and fully integrate Foodtree - Vancouver Courier
The business is meant to feature local producers and prepared salads, snacks and juices with seasonal menus and dine-in seating. Leung’s planning to keep Harvest open until 9 p.m. since most of the other area markets close by 6 p.m.
Foodtree, a company based in Chinatown that uses technology like QR codes that customers can use to learn more about growers, is working with Leung on promoting local producers. – link
“Oftentimes it is the people who are most closely producing food, farmers and fisherman, who maintain a connection to the planet in a way that most of us who live in cities do not,” he said.
Vancouver restaurants Nicli Antica Pizzeria, Bishop’s and Campagnolo have used smart-phone readable QR codes created by Foodtree linking menu items to farms that provide ingredients such as wild boar. – link
Want to see more?
We keep all of our press clippings over here. Feel free to poke through them for some perspective on what Foodtree is all about.
If you’d like to talk to us about a feature in your publication, please email Anthony directly at anthonyATfoodtreeDOTcom.
Restaurants are often proud of who they're sourcing from, and this is a simple way to let their customers join them in celebrating the farms, wineries, breweries, and other artisans that put food on the best menus in town.
Know more. Eat better. Foodtree is a service that makes it easy to share detailed food and food source information with friends and neighbors, bringing food communities closer to the people feeding them.
Foodtree is a one stop shop for food businesses and food lovers interested in deep insight into the food they make and eat. Using our fully integrated web and mobile products, food businesses around the world are sharing their story with food lovers looking for a deeper connection to their food.
Foodtree Media is a Vancouver company focused on putting useful food information at people’s fingertips.
