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Posts from the ‘CEO Posts’ Category

Oct 25

Foodtree (the business) is now Brandtree

A quick update about Foodtree:

Although food and our food system is where much of my personal passion lies, we’ve been pulled to an opportunity outside of food. As we refined what was valuable about Foodtree for businesses, our focus increasingly became product, store and brand locators. As of today, Foodtree will become Brandtree. Brandtree is how you show shoppers where to find your brand and products. Our software still works amazingly well for food businesses, like Untamed Feast. You can see their location app here-http://untamedfeast.com/vendors

Visit http://www.brandtr.ee to learn about our next generation, mobile first software for store, brand and product locator marketing. Grow sales, streamline marketing and get actionable insight from embeddable software applications that showcase your company’s products. From the mobile web and your website to iPhone/Android apps and Facebook applications, Brandtree makes it easy to show shoppers where to find you.

If you have any questions, please feel free to contact me directly at anthony@brandtr.ee

Thanks, Anthony Nicalo | co-founder & CEO,  ̶F̶o̶o̶d̶t̶r̶e̶e̶  Brandtree

Jan 26

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Fruit trees lining the streets of Vancouver mapped thanks to open data

Fruit trees on the boulevards in the City of Vancouver.

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Sep 27

borisfoodtree

Anthony on Hacking the Food System

Danielle Gould’s Food+Tech Connect is one of the leading publications online that’s focused on the intersection of technology and food. Recently she’s been hosting a deeply thoughtful discussion exploring the ways that technology, information and data can change the food system status quo.

Our CEO Anthony Nicalo is today’s guest author, so take a minute to check it out. [link]

We live in a backward world. A world where it is strange to know where our food comes from. Foods that are grown and processed without adulteration have to prove it, while the use of chemicals and manipulation do not have to be disclosed.

Information and technology on the other hand can contribute to a better food system by eliminating information asymmetry. It only takes a couple of times choosing something you know the provenance of to remind you that it is actually bizarre to NOT know the source of your food.

- Anthony Nicalo on Hacking the Food System: Eliminating Information Asymmetry

Jun 10

Contractually Interviews Anthony

We’ve been using a new contract platform called Contractually a bunch lately, and as they improve their product they asked our CEO to sit down to chat about his motivations behind Foodtree, and his experience with their product.

An excerpt:

“Food is one of those things that isn’t optional. Food is the glue of humanity. I worked in my grandfather’s garden as soon as I could walk and I grew up cooking with my grandmother. I’m not a foodie. I’ve cooked in Michelin-starred restaurants and I can make fussy food, but it’s not something that interests me. I think of food as a must-have, not a nice-to-have.” 

Click here to read more!

May 30

Brilliant Advertising from an Organic Dairy in the UK

An international share today. Happy Memorial Day to our American friends!

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