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#openfood launches at SXSW & trends worldwide on twitter!

To say that this weekend’s Open Food Data panel at South by Southwest was a success would be understating a bit. Here at Foodtree we think we speak for everyone involved when we say that we’re excited for the future and grateful for the response and thoughtful conversations that this effort has ignited so far.

Everything you need to get involved in pushing Open Food Data forward can be found at the Open Food website.

#openfood Trends Worldwide

During the panel on Sunday many attendants were using the #openfood hashtag to share ideas and updates with the people who couldn’t make it to the panel in person. What you may not have realized was that about 15 minutes into the panel that hashtag began trending worldwide on Twitter; an uncommon and unique feat that many hope to experience and very few accomplish (aside from Justin Bieber, that is).

That alone is an amazing show of support for the open food data movement, and as movement’s go we can officially call this one launched!

SXSW Where to Eat Map, a collaboration with Food+Tech Connect, Eat Well Guide, and Animal Welfare Approved

South by Southwest Interactive is a yearly conference in Austin, Texas that brings together engineers, entrepreneurs, and technology companies looking to share best practices, see emerging trends, and connect over the exciting developments happening around the world. Anthony, our CEO, is in Austin this weekend taking in the event, so if you’re there and want to connect you can ping him on twitter: @tonynicalo

Where to Eat in Austin

We got together with Food+Tech Connect, Eat Well Guide, and the Animal Welfare Approved to cultivate a list of stand-out food spots in town, and you might be surprised to hear it’s not all barbecue! Head to www.foodtree.com/sxsw to install the app on any mobile phone and to consult the list while you’re looking for your next meal.

The collaboration on the mobile app culminates tomorrow night during a special dinner event called Networked Food System. The gathering will welcome innovators, entrepreneurs, government officials and food systems experts to a delicious dinner and conversation about the direction our food system is headed. Our team tracked down the origin of all the food served during their meal and included that in the app well.

Below are some screenshots from the SXSW Where to Eat app and the menu being served tomorrow night at the NFS dinner.

If you’re in Austin this weekend make sure you drop by the Better Food Through Open Data Standards panel tomorrow at 12:30pm to hear Anthony and a panel of experts discuss how recipe sites, restaurant menu wranglers, open government developers, urban agronomists, provenance geeks and food policy activists are collaborating on an interoperable standard.

Food Advocate: Grace Boyle, from Grace(full) Plate @graceboyle #foodadvocates

Our mission at Foodtree is to connect people with great food. With this in mind we’re highlighting individuals and organizations we think do a fantastic job of contributing, promoting, building, and transforming the food system. We call them Food Advocates. Would you like to participate? Fill out our interview here and we’ll follow up!

Today we chat with Grace Boyle, blogger Grace(full) Plate and all around food lover who resides in Boulder, CO.

Tell us about yourself:

Georgraphically: I grew up in the Midwest, jumped off to college in Vermont, family all from the East Coast, has lived in Italy and Costa Rica, currently residing at the foot of the Rockies in Boulder, Colorado.

Loves: food, travel, my big/outrageous family, laughter, surprises, six degrees of separation, books, glossy magazines, giving hugs, eye contact and smiles with strangers and leaving my mind open like a parachute.

Basics: Italian/Irish with my Italian dual-citizenship. Big dreamer. Spontaneous. Jokester. Driven with two entrepreneurial parents. Grew up meditating and doing yoga in school since age 5 to high school graduation. Startup girl as the Director of Marketing and Sales at Kapost. Believes giving is living and lives by Hunter S. Thompson’s “”Buy the ticket, take the ride.”"

Tell us about your project/business:

Grace(full) Plate was launched in October 2010 because my life absolutely revolves around food. I have been blogging and working in the blogging/social media world since 2007 and felt I could marry my two interests.

I believe food is our common thread, it ties us together no matter our beliefs, life path, visions or location.

Grace(full) Plate covers “”culinary indulgence”" talking about recipes, local food news, restaurants and ideas in food. I happen to reside in Boulder, Colorado so I also started Facebook.com/BoulderFoodNews devoted to unbiased food news in Boulder County.

Has your relationship with food evolved over time? How?

Ironcially, I didn’t grow up cooking a lot. My mom used to lament that I was going to grow up without the “”skills”" every Italian woman should know. Yet I loved food. I grew up with my mom and dad, and my mom’s parents (my Nunnie and Popo) cooking most meals from scratch, with most of the produce coming straight from their organic gardens.

I’ve never had a microwave and my mom educated about GMO, genetic engineering and the importance of local/organic far before it was common. I called myself a consumer of food, not a creator of it (in those times growing up).

After college, I found Boulder’s local farm-to-table restaurant scene enticing. I dove into learning about the farmers, the production, the small food entrepreneurs, the restaurants, the chefs and the people who poured into the restaurants and farmers market everyday.

Now, I cook far more. I like trying new cuisines and have expanded my palette as I originally was raised vegetarian (still have never had a hamburger)! I believe that food can be indulgent, but it’s also important as it’s our fuel and sustains our health (e.g. don’t eat fried food everyday even though it’s SO good).

What is your earliest memory about food?

Every Christmas we drive 12 hours East, to West Virginia where my mom’s Italian family lives. We have big celebrations and Christmas Eve involves the Feast of the Seven Fishes with usually 40+ relatives (not even all of us.

It’s a long drive and at the end of it, we walk into my Nunnie and Popo’s kitchen and smell fresh garlic simmering in olive oil, homemade marinara sauce, spaghetti boiling in water, green beans and peppers from their garden sizzling in onions and the sound of their laughter and touch of their hugs.

That is one of my first food memories that sticks out to me. We always have the same meal when we arrive in their warm house they’ve lived in their whole life. Warms my heart just thinking about it. Food directly ties to family and love to me.

What’s most important to you when it comes to buying food – local, organic, fair trade, GMO-free, etc?

Knowing where the food came from. If you can directly connect with your farmer and know they only drove 1 mile from their farm to their Farmers Market stand or your CSA, it makes me feel good.

I would say I eat close to 100% organic and since I still like fruit in the winter and Colorado isn’t always producing a lot of it, it’s not always local but I like knowing my farmers, supporting their farm and organic food.

My mom has had the same farmer deliver food from his organic farm down the road from us for over 20 years. He’ll pick fresh asparagus, call my mom up and ask how much she wants. He brings it right to our door. I want to continue that tradition.

What is the one thing you’d like to see change about the food system?

I think there needs to be more customer education and awareness. I know that’s rather broad, but admittedly, there are things I wish I knew more about but I don’t know where to access it. There’s a big gap of people who don’t understand the food system, don’t see the issues and if they did or were educated around it, I could see them changing their buying habits, diet, etc.

What is special about food where you live? What’s one thing you would change?

Sometimes I wish we were in California weather where oranges could grow in my backyard year-round. Alas, we have four seasons and are lucky with all the sunshine we get daily. I love that there’s a passion for local here in Colorado and this isn’t just the likes of Hazel Dell Mushrooms farm but also the brands like Justin’s Nut Butter. I appreciate the heightened level of awareness here.

What are your favorite ingredients to use when preparing a meal?

Garlic, baby. It’s simple and can add that extra kick to almost any savory dish without over seasoning with something like salt.

I also rarely use butter and really love a quality olive oil or coconut oil.

What are your favorite foods?

Avocado, BBQ, asparagus, sushi, fresh corn on the cob, popcorn, (grew up in Iowa!), strawberries, gnocchi, green curry, peanut butter, and ALL kinds of cheese (specifically Humboldt Fog from Cypress Grove Chevre).

Not necessarily eaten all together :)

Other than food, what are you particularly excited about right now?

Good question – first thing that comes to mind is:

I love to read every night before I go to bed. I prefer my eyes to not be looking at a computer screen, particularly in bed. I’ve been gobbling up books and it excites me because I feel I’m perpetually learning and consuming this way.

I’m also excited about the work I do at my full-time job and on Grace(full) Plate. I love sharing knowledge around food, learning about new trends and understanding our local food economy.

Tell us about a food-related project that has inspired you:

There are A LOT.

I really like Kickstarter though and think it’s a great way to uncover ideas and people that are looking to expand and grow, particularly in food.

I recently learned of http://www.takethemameal.com/. It simplifies meal coordination for people in times of need (e.g. just had a baby, surgery, etc.). You can create a meal schedule, organize who is sending what, share easily, etc. I like the idea and am touched because it ties into giving back.

Where can people find you both online and offline?

I’m probably on every social site possible, but you can find me most active on:

My two blogs: http://gracefullplate.com + http://smallhandsbigideas.com
Twitter: @gracekboyle + food-specific @gracefullplate
Facebook: Facebook.com/Gracefullplate + Facebook.com/SmallHandsBigIdeas
FourSquare: https://foursquare.com/gracekboyle

Thanks for taking part in our Food Advocate series! 

Food Advocate: Karen Le Billon @karenlebillon, author of French Kids Eat Everything

Our mission at Foodtree is to connect people with great food. With this in mind we’re highlighting individuals and organizations we think do a fantastic job of contributing, promoting, building, and transforming the food system. We call them Food Advocates. Would you like to participate? Fill out our interview here and we’ll follow up!

Today we chat with Karen Le Billon, author of a new book coming in April called  French Kids Eat Everything: How our family moved to France, cured picky eating, banned snacking, and discovered 10 simple rules for raising happy, healthy eaters. 

Tell us about yourself:

I’m an author, teacher, proud mom of two–and an accidental healthy kids food advocate!

As I’m married to a Frenchman, our family divides its time between Vancouver and France.

When not in the kitchen, I’m a professor at the University of British Columbia — where I teach on environment and sustainability issues.

Tell us about your project/business:

A few years ago, our family moved to France for a year. At the time, I wasn’t interested in food, my kids were very picky eaters, and cooking (and eating) were a source of family stress.

But living in my France inspired us to re-invent the way our family eats. We learned lots of great tips and tricks, as well as recipes, for making food fun, healthy, and less stressful. My kids now eat everything (well, almost)! And the kitchen table is the happiest place in our house.

I was so inspired by this that I ended up writing a book, titled ‘French Kids Eat Everything’, which will be published by HarperCollins in April 2012. The book tells the story o f our year in France, interwoven with recipes and practical how-to information: notably, 10 French Kids Food Rules that the French use to raise happy, healthy eaters.

karenlebillon.com/books

What is your earliest memory about food?

Good question! Warm apple strudel, made by my mother, hot out of the oven. It was a family ritual every Sunday, and I can still smell that wonderful, sweet, roasted apple smell.

What’s most important to you when it comes to buying food – local, organic, fair trade, GMO-free, etc?

Supporting local stores and farmers markets. I avoid supermarkets–except for non-food essentials.

When balancing the trade-off between local versus organic, I go for local first. We also feel that it’s really important to support local farmers. I WWOOFed for many years, and still help out on my godparents organic garlic farm on Vancouver Island.

Fair-trade is important — but it’s also important that this doesn’t remain a niche, and that the entire food system becomes more ‘fair’.

What is the one thing you’d like to see change about the food system?

More urban gardening – Peter Ladner’s new book on the Urban Food Revolution is really inspiring.

What is special about food where you live? What’s one thing you would change?

We’re tremendously lucky in Vancouver to have fresh produce to eat year-round, and a large and committed group of local farmers and food producers.

One thing I miss, though, is local maple syrup (can’t have everything, I guess).

Something I’d love to see is more locally produced honey. There are some beekeepers in the region (and even in Vancouver) but it would be great to see more.

What are your favorite ingredients to use when preparing a meal?

My French mother-in-law’s ‘go-to’ ingredients: garlic, parsley, shallots, butter (or olive oil), and white wine — it’s amazing how many different tastes and savors you can create with this simple list. And you can grow all of these wonderfully in BC.

For a BC-based unusual ‘favorite’ ingredient, I love kombu (seaweed harvested off of Bamfield, the natural origin of ‘glutamate’ — added to foods, it enhances their taste in a subtle yet wonderful way).

What are your favorite foods?

Garlic. My godparents have an organic garlic farm on Vancouver Island, and we love to re-invent dishes with their garlic — roasted, steamed, pureed, sauteed, marinated….The possibilities are endless.

Blackberries. We love to roam through Vancouver parks and alleys in summertime, for our local harvest. Sometimes we make jam…but sometimes we just smear them on fresh baguette. Heavenly. And I make a mean blackberry amaretto cake.

Kale. The perfect winter vegetable, in soups or stews or stirfries. But my favorite recipe is ‘stamppot’: a Dutch dish involving boiling potatoes and kale together, then mashing them up. Yes, this results in green mashed potatoes!

Quinoa. The first time I saw this plant was at Dan Jason’s (Salt Spring Seeds) farm on Salt Spring Island — where it grows wonderfully. High in protein, a beautifully subtle yet complex taste. My kids prefer millet though!

Other than food, what are you particularly excited about right now?

Music: I’ve been discovering a lot of amazing new French singers lately, including Zaz (think Edith Piaf with a gypsy-jazz inflection).

Jivamukti Yoga: A fascinating approach to yoga, originally based in New York–very attentive to food and environmental issues.

Tell us about a food-related project that has inspired you:

The Farm to School movement. They link farmers with local schools: kids eat better, learn about local foods, and farming, and farmers benefit too — the kids are so enthusiastic about food, once they encounter it in their own backyards.

Where can people find you both online and offline?

You can find me online at karenlebillon.com.

Facebook: Karen Le Billon https://www.facebook.com/karenlebillon

Tweeting @karenlebillon

Thanks for taking part in our Food Advocate series! 

7 Delicious Google logos (Doodles) that might make you hungry

Did you know that every once in a while, Google changes their homepage logo to celebrate holidays, anniversaries, and the lives of famous artists and scientists?

They call the logo drawings and animations Doodles, and what started out as a gaff has become a tradition that users anticipate and even collect in some cases.

The first Doodle was a stick figure letting users know that Larry and Sergey (founders) were out of the office attending Burning Man, a cultural festival in the desert. A year later intern Dennis Hwang did a Doodle for Bastille Day and was anointed Head Doodler; he now leads the team of designers and engineers that produce the company’s Doodles.

Today we thought it’d be fun to look back at some of the food-focused Doodles that have delighted users around the world. There are plenty, so we’ve picked a few favorites!

Albert Szent-Gyorgyi’s 118th Birthday

To honor the scientist who discovered Vitamin-C, the Doodle Team turned Google into the distributor of all things rich in Vitamin-C content!

This was the first concept drawing:

Which turned into this finished logo:

More details here.

Magusto 2011

From the Doodle site: “Magusto” is a Portuguese tradition celebrated by all generations: from grandparents, to moms and dads, and little children. On this day, people come together to eat chestnuts, drink new wine and mingle with friends and family.

More details here.

Canadian Thanksgiving 2009

Google swaps their logo pretty much every Thanksgiving holiday, but their ’09 Canadian Thanksgiving logo really stands out, mostly because it’s entirely one color!

More details here.

Valentine’s Day 2007

Valentine’s Day is another regular Doodle holiday, but this subtle offering in 2007 conjures up the delicious memories of chocolate covered strawberries.

Details here. More Valentine’s doodles.

Persian New Year 2009

Shown in United Arab Emirates & Afghanistan in March of ’09, this elegant logo is likely an unknown to most of us.

Details here.

Tomato Festival 2008

In honor of Spain’s Tomato festival, this juicy logo was displayed in August of 2008. This is the festival dubbed Tomatina, during which there’s what amounts to a massive tomato food fight!

Details here.

Halloween 2011

This is probably the most impressive effort yet; imagine putting much effort into your company’s logo for one day!

This is the video that lived on the homepage and showed users the process of carving the massive pumpkins:

http://www.youtube.com/watch?v=FPAa7BqgSbw

And here’s the behind the scenes video:

http://www.youtube.com/watch?feature=player_embedded&v=yjG0rmOIngE

More details here.

What are you favorites?

Head over to the Doodle site to check out the hundreds of Doodles from Google over the years. There’s a nice little blurb on the history of Doodles there too. Let us know which ones are your favorites!

Today, we shine the light on you. Share a story of food and love.

We invite you to share with the Foodtree community a story about food that reminds you of Love.

Read more

Food Advocate Profile: Karen Pinchin of Rain City Chronicles @karenpinchin #foodadvocates

Our mission at Foodtree is to connect people with where their food comes from. With this in mind we’re highlighting individuals and organizations we think do a fantastic job of contributing, promoting, building, and transforming the food system. We call them Food Advocates. Would you like to participate? Fill out our interview here and we’ll follow up!

Today we’re featuring Karen Pinchin, a journalist and the co-founder of Rain City Chronicles and about to embark on adventures in culinary school.

Tell us about yourself:
I grew up in Etobicoke, Ont., the daughter of an environmental businessman and a chemist, working at my grandfather’s apple farm on weekends. For the past decade, I’ve primarily been a journalist. I have particular interest in food, which I inherited from my mother (what other 12 year old knows what chocolate “temper” is?”), along with environment, culture and technology. I currently live in Vancouver, BC, in an urban cabin with my fiancee, a goofy chocolate lab and an overzealous cat.

Tell us about your project/business:
After journalism school, I got my start at some very large and mainstream media publications, but quickly found that my interests and abilities were outstripping opportunities in a perilous journalism job market. So I moved to online editing, freelancing for publications like The Walrus and The Globe and Mail, and otherwise trying to support the digital shift towards quality journalism online. I co-founded the Rain City Chronicles, a periodic community-based storytelling series, back in 2009, and that is still going strong. Most recently, though, I quit my job as an editor to head to professional cooking school full-time in January. After that, I’ll be aiming towards writing and editing around food technology, gastronomy and culture.

Has your relationship with food evolved over time? How?
Everyone’s has, I think. But I suppose working on an apple farm at such a young age had a profound impact on my preconceived notions of what our food system should look like. I took for granted that everyone could eat asparagus out of a garden, or knew how to forage for chanterelles. That kind of cheap self-sufficiency was a practical matter, not just a high-end luxury, so it’s strange for me to think about modern-day gourmand-ism as something that’s only accessible to the very rich. It’s mostly about doing something over buying something, which is something I think we’ve lost touch with as a society.

What is your earliest memory about food?
My earliest food memory is probably from the apple farm. I was probably about thirteen or so, and had taken a break from patrolling the orchard (it was pick-your-own, and many careless people would climb trees and break branches or throw apples). I picked a Jonagold apple, which were quite new at the time, that was nearly as large as my head, and laid back in the thigh-high grass. I remember munching on this huge apple, looking up through the trees, watching the fluffy white clouds drift across a Dutch-blue sky as apple juice ran down my cheeks.

What’s most important to you when it comes to buying food – local, organic, fair trade, GMO-free, etc?
Definitely local, and not factory-farmed. Local is important for changing how our food economy is structured, and supporting local entrepreneurs and farmers. However, good food doesn’t have to be “”organic”" to be good. Our apple farm wasn’t organic, but it was a manageable size, my grandfather practiced careful spraying and tree maintenance, and didn’t depend on irrigation to keep the trees alive.

For things we can’t get locally, I think fair-trade chocolate and coffee should be the default, but unfortunately capitalism doesn’t work that way. This makes the fair-trade label necessary, which is too bad. Wouldn’t it be nice if we could assume that trade was fair?

When it comes to GMOs, I think engineering seeds, animals or otherwise that can’t reproduce or support themselves should be outlawed. It’s a horrible, self-sabotaging practice that’s going to bite society in the butt in the long run.

What is the one thing you’d like to see change about the food system?
I’d love to see more grassroots community action around skills-sharing, like foraging, preserving, curing, cooking and otherwise. Right now cities aren’t doing a great job of supporting these movements through grants, etc., but I also don’t believe they should be expected to do all the heavy lifting. Food economy is really important as well; I’ve had friends tell me that it’s cheaper to eat out than to buy the base ingredients. This means they are either wasting too much, or don’t know how to freeze/save/use leftover food, which is a tragedy, and super wasteful.

What is special about food where you live? What’s one thing you would change?
“I live off Commercial Drive, which has a great new seafood store called The Daily Catch, where everything is 100% Ocean Wise. They’re great.

Also: there’s an amazing proliferation of community and school gardens, which is great for teaching our children basic lessons about food that I think we lost over the past few decades. Most importantly though, I think there’s a certain food mentality that is very progressive, and people are open to be pragmatic but also very idealistic. It’s a nice blend.

Change? I’d change the elitism that comes from eating locally, sustainably, etc. It doesn’t make you a better person. It’s just better.

Also, because so many people live in tiny, overpriced apartments and condos, there isn’t as many opportunities for those people to have gardens, etc. This means outrageous real estate prices are the silent killer when it comes to urban gardens.”

What are your favorite ingredients to use when preparing a meal?
Beans! They’re cheap, easy and delicious, and Rancho Gordo is doing a great job of saving certain beans that are at risk of dying out. I save 10 seeds from every packet I buy, and am planning on starting an heirloom bean garden next year.

That and my homemade bacon. It makes everything taste better, and means I have lots of leftover lard to use in cooking.

Also: chipotles in adobo, which I puree and keep in a small container in my fridge keep forever, and can be added to anything for the easiest flavour burst.

What are your favorite foods?
French fries, Parisian-style composed salads, and my mom’s ribs.

Other than food, what are you particularly excited about right now?
Storytelling!
(Rain City Chronicles Website & Twitter)

And charcuterie.

Tell us about a food-related project that has inspired you:
More private community gardens on TOP of buildings.

Where can people find you both online and offline?
You can find me online at karenpinchin.com or on Twitter @karenpinchin